The 2023 Digital News Report by the Reuters Institute published recently indicates a shift among online news consumers in India, who are increasingly turning to search engines and mobile news aggregators as their main source of news, thus moving away from websites of traditional outlets. The report underscores that among Indians who engage with news online, the majority favour watching or listening over reading the news.
In Scandinavian countries, well-established news brands continue to enjoy robust direct engagement with consumers for online news. In these markets, people still widely use social media platforms, but mainly for other activities rather than news consumption. In stark contrast, in regions such as Asia, Latin America, and Africa, social media reigns supreme as the main gateway to news, making traditional news outlets increasingly reliant on third-party traffic for audience reach.
Additionally, in specific Asia-Pacific markets such as Japan and Korea, local portals such as Naver and Yahoo! remain the dominant channels for news access. Meanwhile, in India and Indonesia, the role of mobile news aggregators as primary news sources is on the rise.
