Where is the text you’re reading, right now? In one sense, it lives “on the internet” or “in the cloud”, just like your favourite social media platform or the TV show you might stream tonight.
But in a physical sense, it’s stored and transmitted somewhere in a network of thousands of data centres across the globe. Each of these centres is whirring, buzzing and beeping around the clock, to store, process and communicate vast amounts of data and provide services to hungry consumers.
All this infrastructure is expensive to build and run, and has a considerable environmental impact. In search of cost savings, greater sustainability and better service, data centre providers are looking to get their feet wet.
