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Fortune
Fortune
Sydney Lake

Most cancer philanthropy funds research. This winery cofounder is paying for the caregivers and chair lifts families can't afford

(Credit: Photo courtesy Folded Hills)

When Kim Busch sat in medical center waiting rooms with her husband, Andy, she couldn’t help but notice the forlorn faces of other patients who couldn’t afford to have their families there with them.

The Busches knew they were fortunate. They lived close enough to drive to treatment for Andy’s glioblastoma, an aggressive malignant brain tumor; they could book a hotel for an early scan; and they could hire a driver when Andy’s seizures meant he could no longer get behind the wheel himself. Around them, they saw people for whom none of that was possible. Affording these hidden care costs was possible for the Busches due to the success of their vineyard, Folded Hills, and, in part, their family name. (They’re connected to the Busch family of Anhauser-Busch, the world’s largest brewing company).

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