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Digital Camera World
Digital Camera World
Mike Harris

Most cameras are butt ugly, so will the Sigma BF’s minimalist aesthetic set a new design precedent?

Sigma BF.

When I first laid eyes upon the Sigma BF, my first thought was: Why have they slapped a lens mount onto an external hard drive? And: Well that looks like the world’s least ergonomic full-frame camera… But the moment I stopped acting like a practical photographer and more like a lover of cameras and design, I slowly came to the realization that I absolutely love it!

My less-than-favorable first impression of the Sigma BF isn’t exactly surprising. We live in a world where interchangeable-lens cameras come in two flavors: cool-looking retro throwbacks or bulbous utilitarian workhorses that look like a hodge podge of consumer tech and power tool design cues. But once I set my prejudices aside, I found myself thinking: far be it from Sigma to produce a modern camera that actually looks good.

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