There is one show on everyone’s lips in Milan: Moschino. The brand, which is celebrating its 40-year anniversary with a mega show this evening, is set to go all out. It remains a household name thanks to Jeremy Scott, its creative director of a decade who announced his shock departure in March. The best of his designs have been worn by the world’s most famous. He dressed Katy Perry as a chandelier, Gigi Hadid as a bouquet and Kaia Gerber as a Picasso-style guitar, for starters.
But it was the house’s founder, Franco Moschino, who paved the way for this celebration of the satirical-cum-surreal. Decades ago, he was making bin bag dresses, clothes hanger hats, pasta buttoned vests and teddy bear helmets. In 1989, when brands sent the shoulder-pad masses down the catwalk, Moschino hosted a ‘fashion circus’, a gladiator packed extravaganza. Wit was his game. “It’s easy to be funny with a T-shirt, but it’s more clever with a mink coat. After all, if caviar was cheaper it would taste much less interesting,” he said. He died of Aids-related causes in 1994. Tonight, the brand will pay tribute to him in an anniversary show which, it can be revealed, has been designed by four of the world’s top fashion stylists. They have searched through the archive and designed 10 capsule collection looks each. Here the stylists explain how they tackled the daunting task:
