The Dane fronting the rebuild of elite-level British badminton after years of difficulties accepts he faces an “uphill task” with no quick fixes.
Yet former world number one Morten Frost is relishing the challenge and has a long-term vision he hopes will eventually yield success.
Frost, who was appointed performance director at Badminton England last year, feels the sport in the UK lost more than one generation of players as a result of drastic cuts to the organisation’s funding in 2016.