Morrisons is set to install 300 digital advertising screens across its stores as part of a seven-year partnership with Bauer Media Outdoor (BMO). The screens will go live from early 2026 and will be positioned at store entrances to target shoppers as they walk in. This marks the supermarket's first significant foray into digital out-of-home advertising, signalling a strategic shift to diversify revenue streams and modernise in-store marketing.
