As shoppers have been warned of soaring food prices, Morrisons has launched a deal on nappies to help parents amid the cost of living crisis.
Food prices have already risen six per cent in the past few months with the rate of inflation hitting seven per cent in March, according to ONS figures.
Supermarket bosses have warned that the cost of groceries are going to continue to rise - and stay high.
READ MORE - Asda boss warns food prices will 'soar even higher and stay high' amid cost of living crisis
Meanwhile, to help make the cash stretch further, Morrisons has halved the cost of Pampers in a promotion that runs until Tuesday, May 10.
This comes as supermarkets battle it out for customers after many of the retailers have announced a series of price reductions on popular and essential items.
As Manchester Evening News reports, at Morrisons, jumbo packs of Pampers in various sizes are included in the Morrisons deal where the price has been slashed from £14 to £7.
A spokesperson for the retailer said: "Morrisons is helping parents cut costs this spring with half price savings across a range of Pampers nappies.
"The stand-out offer is available in store and online for one week, from Tuesday 3rd to Tuesday, 10th May. Plenty of time for customers to bag some bargains."
As well as the Morrisons deal, Asda's Baby Event is also running until May 8 and features reduced nappies as well as feeding products and other babycare essentials.
Among the items on offer, new parents can snap up the Tommee Tippee Closer to Nature Perfect Prep Machine for £70, saving £55, or purchase the Tommee Tippee Complete Feeding Set for £60, making a saving of £25.
Spotting the deal in store, one shopper posted to the Facebook group Extreme Couponing and Bargain UK, bargain hunters flocked to the comments with the post collecting a whopping 2.5k comments.
One shopper suggested: "Also if people scan the code inside the packet it gives u a stamp, after so many u get a free pack of nappies."
"Just tried to order a home delivery for the jumbo boxes and it says two only!", another pointed out.
One dad added: "Every child is different. Pampers are the only brand my daughter can wear otherwise she ends up with blisters and red raw."
And if you want to get your hands the deal, one mum reckons you need to be quick. She said: "Every time I go to these offers they are sold out."