Morrisons has pledged to push prices lower in a bid to win back customers squeezed by the rising cost of living.
Last year, the retailer was overtaken by discount rival Aldi as the UK's fourth largest supermarket as customers faced the rising cost of living. The retailer has since announced hundreds of price reductions following its latest investment in pricing.
David Potts, chief executive of Morrisons, said: "In a very difficult period for consumers and businesses alike, we are continuing to do everything we can to keep prices down for customers and to support our colleagues.
