Morrisons has issued a nationwide ban on a product in the lead-up to Christmas.
The supermarket giant is following in the footsteps of its competitors, Tesco and Co-op, in a bid to drastically reduce waste this festive season. Already in effect, Morrisons has banned plastic packaging from Christmas gift wraps and accessories - removing over 3.1 tonnes of plastic shrink wrap from its wrapping paper alone.
The store has already ditched glitter and plastic from its paper wrap, crackers and cards which has resulted in over 150 tonnes of plastic waste being reduced. Gift bags will now be packaged in a paper alternative along with a paper braid alternative substituting the plastic handles.
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Jodie Mackrill, Buying Manager for Christmas and Events at Morrisons, said: "We are always looking to find ways to reduce and remove plastic packaging across all of the products we sell. It’s what our customers tell us they want too.
"During the Christmas period, 269,423 miles of wrapping paper are used every year, contributing to plastic ending up in landfill. Our new entirely plastic-free Christmas wrap and gift range means customers can have a more sustainable Christmas and we hope that cutting costs on gift bags and wrapping paper will help them in that."
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