Supermarket giant Morrisons is implementing a strict pricing policy across all of its stores nationwide. It comes after Morrisons was found to be one of the most expensive supermarkets in the UK when compared with competitors like Aldi, ASDA, Tesco and Sainsbury's.
The supermarket, which was recently pushed out of the “big four” UK grocers by discounter Aldi, said it has invested £25 million into the price cuts. Some 64 cupboard essentials, breakfast items and fresh products will be reduced by an average of almost a fifth, Morrisons said.
For example, a 200g bag of full roast coffee granules has dropped to £2.25 from £3.99, little gem lettuce has been cut to 85p from 99p, and a four-pack of toilet tissue costs now £1.99 from £2.55. It also introduced promotional deals such as two for £2 on selected crisps and two for £1.80 on cereals.
