Supermarket giant Morrisons has followed in the footsteps of Tesco, and has cut food prices in half for some shoppers. While some supermarkets offer deals for OAPs, NHS workers and those on Universal Credit, you won't need to fall into these categories to get the Morrisons discount.
The new Morrisons deal is set to rival Tesco Clubcard. If used properly, it could potentially save shoppers £100s every year.
To get the discount, Morrisons shoppers will need to sign up for a loyalty card. The scheme was first advertised in supermarkets last weekend.