Morrisons has announced it will slash the price of 47 everyday products by more than a quarter on average.
It comes after fellow supermarket giants such as Asda and Tesco have also slashed the price of everyday goods and food products. Britain's fifth-largest grocery chain announced the price cuts for Monday across all 499 location in the UK.
The price cut will affect items such as mince, tomatoes, butter, and staples such as squash and cereals. Morrisons pledged the latest prices will be held for at least eight weeks.