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Daily Mirror
Daily Mirror
Business
Sam Barker

Morrisons confirms shake-up of its loyalty scheme - making it easier to save money

Morrisons has shaken up its "My Morrisons" loyalty scheme - and made it easier to save money.

Shoppers at Morrisons are still able to use the My Morrisons app and physical card - but the scheme is changing a bit.

The supermarket said it is changing its regular offers to include more of the things customers have said they want - including meat and dairy products.

It is also launching a new category of 'surprise offers' - like discounts on flowers at Mother’s Day.

Morrisons is also bringing in a "Basket Bonus".

When a customer scans the app or swipes their loyalty card they will now be in with a chance to bag a bonus offer.

What do you think about the new "My Morrisons" scheme? Let us know: mirror.money.saving@mirror.co.uk

The offer applies to the physical My Morrisons card and the app (Morrisons)

This might be money off shopping or a special item from Morrisons.

Morrisons has also changed up the look and feel of the app to make it quicker and easier to use.

The My Morrisons barcode has been added to the home screen so it is quicker for customers to find at checkout and Morrisons has simplified the sign-up process.

Morrisons chief customer and marketing officer Rachel Eyre said: “We know that this is a very tough time for customers and so our improved My Morrisons scheme will help the millions of customers who are part of it by rewarding them with instant offers when they shop.

"We have taken on board customer feedback about which categories are the most relevant and have also introduced unexpected surprises to put a smile on our customers’ faces.”

The My Morrisons App can be downloaded from the Android or Apple stores.

Existing Morrisons card users will need to update their app to get the new My Morrisons perks.

My Morrisons launched in 2016 as Morrisons More.

Previously, shoppers could collect points to turn into vouchers - but this has now switched to instant money-off discounts.

The discounts are personalised, which means they are based on what you typically buy.

Morrisons is also encouraging people to use its app rather than carry a physical card - although it has backtracked on initial plans to stop producing replacement cards.

With the old scheme, shoppers would get five points for every £1 spent in stores, and the minimum amount you’d need to collect is 5,000 points to get a £5 voucher.

Last month Morrisons announced it was raising pay for thousands of workers to a minimum of £10.20 an hour.

The supermarket says this is up 2% from the £10 an hour they were previously paid.

Morrisons has also upped the minimum wage for London staff - covering all stores within the M25 - to £11.05 an hour.

This is the same rate as the voluntary London Living Wage. Morrisons says 80,000 workers will see their pay go up.

Morrisons is now the highest paying UK supermarket for shop floor workers. Rival supermarkets Tesco, Sainsbury's and Asda have also announced pay rises for their workers this year.

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