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Evening Standard
Evening Standard
Lifestyle
Vicky Jessop

Morrisons Christmas advert review: utterly charmless

There’s always a turkey in every year’s batch of Christmas advert offerings, and this year the crown passes to Morrisons.

The premise of the advert is simple and utterly joyless. Our returning hero, of sorts (he first appeared in 2021), on this journey is Father Christmas, again rebranded as Farmer Christmas, complete with a fairy-light bedecked tractor - but as we all know, sequels are a tricky business, and the Godfather II this is not.

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