Picture this. A dark room. A Morrisons ad executive is sitting on a chair, sweating slightly. Suddenly, a bright lamp is shone into their face. Standing behind it: the British public, with one question. Where, please God, are the singing oven gloves?
Where indeed. Morrisons has been on something of a roll the past two festive ad seasons. How can you go wrong, after all, with an ad featuring a sentient oven mitt with a penchant for singing festive tunes? Or indeed, an army of sentient oven mitts? The more the merrier!
