Morrisons café have come up with a subtle way to help anyone struggling to afford food.
The retailer have introduced a code word that can help you get a hot meal for free during the cost of living crisis. The supermarket giant has launched the 'ask for Henry' campaign, in partnership with Heinz beans, across all 397 Morrisons cafés, with more than 160,000 meals being made available to the public.
It follows similar schemes such as 'asking for Angela' in bars and clubs so that people who feel vulnerable can get help, and pharmacists listening out for the code word 'Ani' spoken by domestic abuse survivors. It's a simple and discreet way to get help to those who need it.
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The idea is that anyone who ‘asks for Henry’ at a Morrisons café whilst stocks last will receive a hot, hearty jacket potato topped with Heinz beans for free, no questions asked. The special code word aims to be met with support whilst ensuring that the customers needs are met discreetly.
Jojo De Noronha, president Northern Europe at Heinz said: "We believe everyone deserves the goodness, comfort and warmth a can of Heinz Beanz can bring. Whilst we know it doesn’t fix the problem, we hope our ‘ask for Henry’ initiative can be of some help at this difficult time for many, particularly over half term.”
Sian Whittle, category director of Morrisons Cafés, said: “We know that our customers are under real financial pressure at the moment and are therefore pleased to be partnering with Heinz on its ‘ask for Henry’ initiative to offer customers a free jacket potato topped with Beanz.”
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