‘Are you okay?’
Three little words, so loaded with inference, and sharpened with Trump-ish brevity to go viral. Holly Willoughby’s now infamous inquisition interacted directly with audience emotions, a This Morning speciality since the dawn of kindly, wizened agony aunt Denise Robertson. To be a virtuoso This Morning presenter is to act as a calm, trustworthy conduit to the chaos of audience lives. This is the unspoken pact between anchor and viewer. You have problems. We have solutions. Let’s do this.
