Morgan Wallen’s world domination continues apace. The country singer’s last two albums spent 29 weeks at the top of the US chart. This week his latest, fourth offering, I’m the Problem, had the biggest opening week of the year so far in the US as well as going straight in at No 1 in the UK.
This prodigious achievement may owe a little to a canny release strategy: streaming metrics mean that longer albums often chart higher, and I’m the Problem weighs in at a staggering 37 tracks. Equally, all 37 are in the US singles chart this week, setting a new record – Wallen is a commercial phenomenon, the biggest country star to cross over to mainstream success since Taylor Swift.