More than a third of Brits (36%) are prepared to spend more on their Christmas shopping, if necessary, in order to support local retailers over the festive season, research has found.
Despite the rising cost-of-living and tough economic outlook this winter, nearly four in five adults (78%) still feel it is important to shop locally over the Christmas period.
This is despite one in four (24%) saying they need to cut back on their spending compared to last year.
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