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Zenger
Zenger
Entertainment
Talker Research

More Than Half Of People Regularly Root For The Villain

OnePoll United States
(Ground Picture via Shutterstock)

More than half (51%) of TV or movie-watching Americans “always” or “often” root for the villain. In a recent survey of 2,011 U.S. adults, three in five (60%) said they watch a series or movie just for the villain. More than three-quarters (77%) of those who watch movies or shows also noted that a villain can make or break either.

The survey was conducted by OnePoll on behalf of Butterfinger to help introduce Butterfinger Investigators’ newest nemesis, Robin Fingers. The survey aimed to discover the affinity consumers have for villains, and if they were viewed just as important as protagonists in pop culture.

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