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Guy Bate, Professional Teaching Fellow, Management and International Business, University of Auckland, Waipapa Taumata Rau

More than chatbots: why business AI agents are Big Tech’s next product battleground

Jens Büttner/Getty Images

A customer sends a WhatsApp message to a local store asking about a product. Within seconds, they receive an answer.

The product they’re after is in stock. Or, if it isn’t, they’re recommended an alternative.

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