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The Guardian - AU
The Guardian - AU
Technology
Josh Taylor

More than 9,000 scam Facebook pages deleted after Australians lose $43.4m to celebrity deepfakes

File photo of the Facebook logo displayed on a smartphone
Facebook and Instagram parent company Meta has launched a one-stop shop for banks and telcos to share information on scams. Photograph: Dominic Lipinski/PA

Australians could see fewer deepfake images of celebrities being hauled off in handcuffs, or promoting a fraudulent cryptocurrency investment on Facebook, after Meta launched a new one-stop shop for banks to share information on scams that has blocked 8,000 pages and 9,000 celebrity scams in its first six months of operation.

From January to August 2024, Australians reported $43.4m in losses from scams on social media to Scamwatch, with close to $30m relating to fake investment scams.

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