NEW data has revealed that 40 million people read local news in newspapers and online every month.
The research, from JICREG Trust Local, also comes as a new survey from Newsworks/OnePoll shows that 81 per cent of people agree that they trust news and information published in their local newspapers and websites, a rise of seven per cent since 2018.
Publishers have called on advertisers to divert more spend into trusted local media as a Freedom of Information request shows government ad spend with the tech platforms dwarfs spend in local news media, despite its huge reach and high levels of public trust.
