One year after its launch, Pix Automático has become a key solution for recurring payments in Brazil, with EBANX accounting for 38% of all transactions made through the feature
CURITIBA, Brazil, June 12, 2026 /PRNewswire/ -- Ahead of its first anniversary on June 16, Pix Automático—the recurring billing feature of Pix, Brazil's widely popular instant payment system—has become a key driver of new customer acquisition for global companies with subscription business models operating in the country. New operational data from EBANX, a global technology company specializing in payment services for emerging markets, reveal that 64% of consumers paying with Pix Automático are new users within these digital platforms. For the 60 million Brazilians who lack access to credit cards, according to the country's Central Bank, the feature is unlocking access to the global digital economy.
