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Jon Lafayette

More Than 23% of Marketers Plan More CTV Ad Spending

CTV tvScientific

Connected TV .

A new survey found that 23.6% of marketers plan to increase their spending on connected TV campaigns, according to tvScientific.

tvScientific also found that 35% of respondents plan to increase their overall ad spend in 2024 and that 65% report an increase in sales when performance TV is added alongside other paid channels like search and social.

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