Dozens of campaigners and organisations have backed a Labour MP’s “incredibly brave” legal action against Elon Musk’s xAI, whose Grok chatbot she alleges created fabricated images of her in a bikini.
Jess Asato, the MP for Lowestoft in Suffolk, has said she felt violated after artificial intelligence was used to produce a fake picture of her.
Earlier this week, Sir Keir Starmer said she was "absolutely right" to take legal action over "disgusting" images created of her by the chatbot.
Now more than 100 campaigners and organisations have declared in a statement that they “stand with Jess Asato”.
The MP, who says she filed a legal case at the High Court on Wednesday, is seeking damages as well as to set a precedent that would make companies liable for the design of AI systems.
In the statement, the campaigners say they hope her “incredibly brave legal action” is the first step towards accountability for those responsible and that it will “open a path to redress for the many, many other victims who have suffered”.
She told The Independent that her legal action “feels like a shout for women’s freedom on the internet”.
“A way of saying enough. We have put up with this for too long,” she added.
She said the support she had received had been “astonishing” and “very heartwarming”.
“I feel like this is almost a watershed moment. We have known that for many years women have faced this growing tsunami of online misogyny... that Grok managed to create on a mass level.
“And what we are seeing is women standing up and saying ‘we have had enough, we are not going to let this stand’.”
In the statement, her backers say: “We stand with Jess Asato and her incredibly brave legal action against xAI to deliver justice for the non-consensual sexualised images Grok created of her and back her calls for better safety by design.
“We hope that this will be a first step towards accountability for those responsible and that it will open a path to redress for the many, many other victims who have suffered.
“Researchers found that in an 11-day period — from the start of 29 December 2025 to the end of 8 January 2026 — Grok generated an estimated three million nonconsensual sexualised images of women and children, which were widely disseminated on X, causing untold harm.
“To date, there has been no justice for any of the victims. We believe that xAI must be held legally accountable to ensure that no AI tool or social media platform can ever repeat such awful harm against women, children, or anyone.”
The statement has been signed by the chief executives of Women’s Aid, Refuge, Rape Crisis England & Wales, the Fawcett Society, the Mental Health Foundation and the Molly Rose Foundation, works to prevent suicide by advocating for safer online environments, among many others.
Ministers hit out at Mr Musk in February after his Grok AI chatbot was used to create non-consensual sexualised images.
Sir Keir issued an ultimatum to the X owner threatening "fast action" if the platform cannot control Grok, while the regulator Ofcom launched a formal investigation into X's compliance with UK laws.
At the time the PM told MPs: “The actions of Grok and X are absolutely disgusting and shameful. Protecting their abusive users, rather than the women and children who are being abused shows a total distortion of priorities.
“So let me be crystal clear, we won’t stand for it, because no matter how unstable or complex the world becomes, this government will be guided by its values. We’ll stand up for the vulnerable against the powerful.”
The statement has been signed by:
Adele Zeynep Walton
Hannah Stevens, CEO, Elect Her
Professor Olga Jurasz, Director, Centre for Protecting Women Online
Leanda Barrington-Leach, Executive Director, 5Rights Foundation
Helen Pankhurst CBE, Convener, Centenary Action
Chris Ashworth OBE, Founder, Click Zero
Penny East, Chief Executive, Fawcett Society
Tara Steele, Executive Director, Safe AI for Children Alliance
Jennifer Nadel, CEO, Compassion in Politics
Janaya Walker, Interim Director, End Violence Against Women Coalition (EVAW)
Paul Jones, CEO, FlippGen
Danny Stone MBE, Chief Executive, Antisemitism Policy Trust
David Parfett, Chair of Trustees, Thomas William Parfett Foundation
Professor Clare McGlynn, Durham University
Maeve Walsh, Director, Online Safety Act Network
Elena Michael, Director, #NotYourPorn
Mark Rowland, CEO, Mental Health Foundation
Andy Burrows, CEO, Molly Rose Foundation
Sanjay Bhandari, Chair, Kick It Out
Lyanne Nicholl, CEO, 50:50 Parliament
Professor Lisa Sugiura, Lead, Digital Gender Harms Research Unit, University of Portsmouth
Ciara Bergman, CEO, Rape Crisis England & Wales
Hera Hussain, CEO, Chayn
Naomi Miles, CEO, Centre to End All Sexual Exploitation (CEASE)
Professor Bryony Hoskins, Chair of Comparative Social science, University of Roehampton
Emma Lingley-Clark, Interim CEO, Suzy Lamplugh Trust
Laura Kaun, Head of Public Affairs, Center for Countering Digital Hate (CCDH)
Sara Kirkpatrick, CEO, Welsh Women’s Aid
Andrea Simon, London’s Victims’ Commissioner
Rose Caldwell, CEO, Plan International UK
Angie Airlie, CEO, Stay Safe East
Red Godfrey-Sagoo. CEO Rape Crisis South London
Estelle du Boulay, Director, Rights of Women
Ghadah Alnasseri, Executive Director, Imkaan
Professor Ann Kristin Glenster, LOGOS, University of Cambridge
Diana Nammi, IKWRO - Women’s Rights Organisation
Peter Bannister, LOGOS, University of Cambridge
Jo Todd, CEO, Respect
Gemma Sherrington, CEO, Refuge
Bernie Ryan, CEO, Institute for Addressing Strangulation (IFAS)
Shonagh Dillon, CEO Aurora New Dawn
Gemma Magee-Herd, CEO, SAHWR
Maureen Connolly, CEO, Birmingham and Solihull Women’s Aid
Deborah Denis, Chief Executive, Lucy Faithfull Foundation
Michelle Blunsom MBE, CEO, East Surrey Domestic Abuse Services (ESDAS)
Jo Choi, Interim CEO, Standing Together Against Domestic Service
Frank Mullane MBE, CEO, Advocacy After Fatal Domestic Abuse (AAFDA)
Selma Taha, Executive Director, Southall Black Sisters (SBS)
Harriet Wistrich, CEO, Centre for Women’s Justice
Beverley Jones, CEO, Next Chapter
Gisela Valle, Director, Latin American Women’s Rights Service (LAWRS)
Amtal Rana, CEO, Kiran Support Services
. Jill Caldwell, CEO, Paws for Kids/Endeavour
Sam Clifford, CEO, Jewish Women’s AId
Sarah Andrew, Legal and Campaign Director, Avaaz Foundation
Jill Cooper, CEO, Stroud Beresford Limited (Stroud Women’s Refuge)
Heather Smiles, Manager, Sutton Women’s Centre
Debi Coppel Refuge manager The First step (Knowsley)
Nicki Watts, Director, AI Youth
Medina Johnson, Chief Executive, IRISi
Susie McDonald, CEO, Tender Education & Arts
Sharon Brown, CEO, Northumberland Domestic Abuse Services (NDAS)
Elisabeth Sheppard, CEO, Gilgal Birmingham
Elizabeth Jiménez-Yáñez, Head of Policy and Public Affairs, Hibiscus
Jo Gough, RISE (Sussex VAWG service)
Claire Lambon, CEO, Stop Domestic Abuse
Lynne Elliot, CEO, White Ribbon UK
Gaby Price, CEO, Women’s Aid Luton
Charlotte Almond, Staffordshire Women’s Aid
Katie Freeman-Tayler, Policy and Research Director, Internet Matters
Nina Humphries, Director, UK Feminista
Shigufta Khan, CEO The Wish Centre
Stephen Kinsella, Founder Clean Up the Internet
Natalie Collins, Own My Life
Jeffrey DeMarco, Senior Advisor Online Harms, Save the Children UK
Sarah Hill, CEO, IDAS
Sophie McGoff, CEO, Women’s Aid Leicestershire Ltd
Jacqui Kilburn, Head of Training, AAFDA
Rory Innes, Founder & CEO, The Cyber Helpline
Baroness Gabby Bertin, Lead Reviewer of the Independent Pornography Review
Kyla Kirkpatrick, Director, The Drive Partnership
Tracey Bleakley, Interim CEO, SafeLives
Sam Smethers, CEO, Surviving Economic Abuse
Constanze Sen, CEO, Women’s Aid Bromley and Croydon
Lawrence Jordan, CEO, Marie Collins Foundation
Angie Herrera, Director, Latin American Women’s Aid
Farah Nazeer, CEO, Women’s Aid Federation England
Soma Sara, CEO, Everyone’s Invited
Ruth Galwey, National President, BPW UK
Ross Hendry, CEO, CARE
Alice Piller-Roner, CEO, Woman’s Trust
Natasha Rattu, CEO, Karma Nirvana
Matteo Bergamini, MBE, Founder and CEO, Shout Out UK
Professor Gina Neff, Minderoo Centre for Technology & Democracy, University of Cambridge
Daniel Guinness, Managing Director, Beyond Equality
Liz Mack, CEO, Advance
Sarah O’Leary, CEO, Next Link.
Kyle Taylor, Executive Director, Fair Vote UK
David Wright, CEO, SWGfL
Professor Yvonne McDermott Rees, Queen’s University Belfast
Ben Scott, CEO, Reset Tech
Vicki Shotbolt, CEO, Parent Zone
