'First light culture' to awaken predicted tourist boom

Sydney's "first light culture" of morning activities is seen as a way to sell NSW to visitors. (Mick Tsikas/AAP PHOTOS)

NSW visitors will be pushed to the regions under a tourism strategy that also aims to capitalise on Sydney's early bird culture and brunch scene.

So-called experience-based travel will form a cornerstone of a state goal to top $90 billion in annual visitor spending in NSW by 2035, way up from 2023's record $53 billion.