Artificial intelligence can be a powerful tool, but only when it is utilized properly. The proliferation of generative AI is forcing a lot of companies to grapple with that conundrum quickly.
According to a survey of over 1,000 executives conducted by PwC (a Trust Factor sponsor) and published Thursday, approximately 93% believe strongly that their investments in emerging technology are helping build trust with stakeholders. But fewer than half of them are taking necessary steps—such as building control frameworks—to actually harness the trust value of new tech.
