A global surge in gold demand saw prices reach unprecedented levels earlier this week, sparking a worldwide scramble as individuals either offload existing precious metal or dive into the burgeoning market.
Consumers are flocking to local merchants to convert golden jewellery into cash, while others are making their first foray into purchasing gold coins or bars. A growing number are also channelling funds into investment vehicles such as exchange-traded funds, which track the metal's value much like traditional stocks.
