New research of UK consumers commissioned by Santa’s Lapland has revealed that post-pandemic, more children than ever are using alternative methods to contact Santa with Santa hotlines making up 15% of correspondence to Lapland and 15% using a smart home device.
A once common part of the festive season, the act of writing physical letters to Santa is one which has shifted in recent years due to the rise in social media and digital gadgets being offered to children. Of the children who have ever contacted Santa (74.7%), 16% of these have used email whilst others have gone through social media including Facebook (12%), TikTok (11%), Instagram (10%) and Snapchat (8%).
Santa’s Lapland, who arrange magical trips to visit Santa in his home, are the experts in the magic of Christmas so are encouraging children to make the most of the holiday spirit by sending a handwritten letter to Lapland this December and enjoying the benefits it brings. This new research shows that a third of parents (33%) directly link writing to Santa with helping their children be more grateful in the run up to Christmas. 40% of parents say that it helps them to understand what their children truly want as presents on the big day.
