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The Conversation
The Conversation
Alfred Hermida, Professor, School of Journalism, Writing, and Media, University of British Columbia

More Canadians are paying for news this year, but it’s still too early to celebrate

A 'Toronto Star' newspaper vending machine is seen on a busy sidewalk in downtown Toronto in November 2019. (Shutterstock)

Increasing numbers of media businesses are turning to readers to fund the news. The hope is that reader revenue will make up for the loss of classified and display advertising to digital behemoths such as Google and Facebook.

Yet convincing citizens to spend money on the news they consume has proven difficult, to say the least. As the latest figures from the Digital News Report by the Reuters Institute for the Study of Journalism show, the number of those paying for news has stagnated.

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