
Increasing numbers of media businesses are turning to readers to fund the news. The hope is that reader revenue will make up for the loss of classified and display advertising to digital behemoths such as Google and Facebook.
Yet convincing citizens to spend money on the news they consume has proven difficult, to say the least. As the latest figures from the Digital News Report by the Reuters Institute for the Study of Journalism show, the number of those paying for news has stagnated.