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The Independent UK
The Independent UK
Justin Baragona

More bad news for MSNBC as they hemorrhage viewers and are now losing to NewsNation in weekend ratings battle

MSNBC NewsNation Donald Trump Fox News Kamala Harris CNN

Already dealing with sustained post-election ratings woes, MSNBC witnessed yet another embarrassment over the weekend when it finished behind the plucky TV startup NewsNation in the key advertising demographic of adults aged 25-54.

According to Nielsen Media Research, the liberal cable news network averaged just 17,000 viewers in the key demo on Saturday between the hours of noon and 7 p.m. ET. In comparison, NewsNation’s programming attracted an audience of 23,000 in the 25-54 demographic in that same time period.

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