Australian sport fans have long shown interest in international leagues.
Australian fans watch and stream the United States’ National Basketball Association (NBA) games at one of the highest rates outside of North America.
When it comes to the US’ National Football League (NFL), Australians’ interest has historically been limited to major events like the Super Bowl. But an increased focus from the NFL’s head office suggests many Australians’ interest has grown from casual to committed, with the NFL challenging local leagues for fan interest.
