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TechRadar
TechRadar
Craig Hale

More and more users are set to opt out of third-party cookies on Google Chrome

Google Matt Gould
Close up of website manage cookies on screen.

Nearly two in five (38%) British consumers plan to reject third-party cookies when Google implements its now opt-in model on Chrome soon, with another one in five (22%) still undecided, new research has claimed.

A report from Apply Digital paints the picture of a very divided landscape, with around one-third each having a net positive (35%) or net negative (32%) view of cookies for their web browser.

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