A bottle of shampoo, a few groceries, or a shirt can tell a surprisingly complicated story about shoplifting in America. More consumers now admit to taking merchandise without paying, and their explanations range from financial desperation to thrill-seeking and simple unwillingness to pay.
A July 2026 LendingTree survey found that 30% of Americans said they had shoplifted, up from 23% in 2024. Researchers surveyed 2,000 U.S. consumers, and many respondents pointed to financial pressure as a contributing factor. That finding challenges the familiar image of shoplifting as something committed exclusively by habitual thieves or organized criminal groups. Some respondents describe taking necessities they struggle to afford. Others admit to stealing for excitement, convenience, or savings that would barely register on a shopping receipt.