In the aftermath of former GMA3 co-hosts Amy Robach and T.J. Holmes’ workplace affair, the massive attention surrounding the situation seems to have mostly subsided. The two anchors have been mostly laying low as they look for new jobs. Meanwhile, ABC News tapped Eve Pilgrim and DeMarco Morgan as their successors. All parties involved are likely relieved that such public scrutiny has relatively passed, especially the alphabet network. However, a public relations expert thinks all of that negative press was greatly the result of the media company mishandling the situation.
The reported affair came to light near the end of 2022, when the two media personalities were photographed getting cozy while on an excursion. T.J. Holmes and Amy Robach were eventually pulled from their broadcast, and ABC News opted to launch an internal investigation. Edward Coram-James – a head honcho for PR firm GoUp – believes the latter decision was a crucial mistake on the part of the network. From his point of view, that merely "multiplied the fallout and increased the length.” Coram-James also explained why he believes the affair, on its own, wouldn’t have done much damage to the brand in the long run:
