Montenegro (literally, Black Mountain) is starting to make a big splash in the European tourism sector. With just over 620,000 inhabitants, this small country, which can be reached by car in two hours from one end to the other, is opting for a tourism development model based on quality rather than quantity.
"We want to position ourselves as a quality tourist destination, with high quality services and accommodation," explains Montenegro's Minister of Tourism, Simonida Kordić, in an interview with Euronews. "Montenegro has virtually untouched nature, which offers great possibilities for active tourism and especially for those looking for authentic experiences."
