On Wednesday, a 30-year-old influencer named Kylie Nelson signed a deal with TikTok to promote the app on her page. A few hours later, she learned that the state of Montana had passed a law banning TikTok.
“Now I’m wondering: what do we do here?” said Nelson, who lives in Billings and is a full-time content creator. “About 60% to 70% of my brand collaborations are with TikTok. So, yeah, I’m pretty bummed out by the news.”
