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The Conversation

Politics

Michael Platt, Professor of Marketing and Psychology and Neuroscience, University of Pennsylvania

Monkeys know who will win the election – primal instincts humans share with them shape voters’ choices

Donald Trump Kamala Harris Voter Brain

Would you and this rhesus macaque choose the same candidate? EcoPic/iStock via Getty Images Plus

As Election Day looms with Kamala Harris and Donald Trump locked in a dead heat, pollsters and pundits are scrambling for clues to predict the outcome.

But what if the answer lies not in political data or campaign strategies, but in the instincts of a primitive part of the human brain?

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