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Golf Monthly
Golf Monthly
Sport
Roderick Easdale

Money, Loyalty, Success, Familiarity... Why Do Professional Golfers Use The Clubs They Do?

Golf Payne Stewart Spalding Maverick McNealy Rory McIlroy TaylorMade NIke Titleist
Four golf bags standing up on a golf course.

For many tour pros, a club deal may well be the biggest sponsorship deal they get. But that is not the only reason they seek equipment deals.

A golfer who is sponsored by a manufacturer knows that they will get preferential treatment over someone who also uses their equipment but who is not a ‘staff player’.

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