Inter Miami are now the fifth most-followed American sports franchise on Instagram, their numbers leaping from 900,000 to almost nine million. They are having to expand their stadium and tickets for their remaining home games this season are going for $350. All this for a team that went into the weekend bottom of the Eastern Conference. Lionel Messi has already had an enormous impact on his new club. As the MLS commissioner, Don Garber, said, Messi’s move to the United States is a “massive financial opportunity”.
It’s easy to be seduced by this. It’s easy to be relieved that the greatest player of his generation will not be among those trading their integrity for a sackload of Saudi cash (although given Messi is an ambassador for Visit Saudi, that ship has perhaps already sailed). It’s easy to regard Messi as some sort of missionary, a modern-day Pelé, delivering football to the heathen.
