Good morning.
Since the party won the election in July, Labour’s messaging has been downcast. Abandoning the high spirits that followed their seismic victory, Keir Starmer has opted for gloom-laden predictions of hard times ahead. The prime minister’s message to the country late last month was that “things will get worse before they get better”. Coming into office and immediately setting expectations so low is a political risk – if there was ever a moment to lead with hope and optimism, critics argue, it is now. As Labour’s annual party conference kicks off in Liverpool, there are big questions about whether the government will move on from the pessimism that has characterised their first few months in power, and steer the tone and tenor of the conversation on to something else. In a conversation in yesterday’s Observer, the prime minister was keen to stress that he offers more than just doom and gloom, with plans to provide a vision for what Britain could be.
