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Tianna Williams

Moncler reveals plans for ‘City of Genius’ in Shanghai, alongside a star-studded line-up of collaborators

Moncler campaign stills from 'The City of Genius’ short movie.

From a blockbuster exhibition in Milan Central Station to a high-altitude runway show in the alps, Moncler doesn't shy away from statement-making happenings – a tradition which will continue with an event in Shanghai later this month, featuring a star-studded roster of collaborators revealed by the brand this morning (8 October 2024).

Coinciding with Shanghai Fashion Week, it is the latest chapter of Moncler Genius, which sees the fashion label unite with various designers and creatives who each create a collection or project reinterpreting the Moncler brand in their own visual language (previously, it has featured collaborations with Pharrell Williams, Rick Owens and Adidas, to name a few). The latest collections will be revealed in Shanghai on 19 October via a series of immersive events.

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