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Fashion Times
Fashion Times
Lifestyle
Morgan Schimminger

Moncler Grenoble Moves Mountains for Its Fall 2024 Advertising Campaign Shot by Mario Sorrenti

Skiing and snowboarding have never been so stylish. (Credit: Courtesy of Mario Sorrenti)

There's a lot of competition for your winter sports dollar right now. Everyone from Kim Kardashian to Miu Miu has dropped ski- and snowboard-worthy collections. Although no one is more synonymous with skiing than Moncler Grenoble. Case in point: The fact that the luxury brand turned a mountain into a runway to show off its Fall 2024 collection. Plus the fact that big-name celebrities like Anne Hathaway and Kate Moss made the trek to check out the show. Now the brand drops its Fall 2024 campaign with the Swiss Alps serving as backdrop.

Mario Sorrenti photographed the campaign capturing models decked out in fully functional and fabulous ensembles. Proving you don't have to sacrifice performance (or warmth for that matter), the pieces make a statement while serving a purpose. Everything works together so you can find your perfect 'fit. Like the hand-embroidered wool-blend sweater styled with the embroidered wool-blend cardigan and a hand-knit wool hat. Or teaming the padded teddy vest with a pair of equally fluffy boots. There are also several ski suits, including one that gives the illusion of matching separates.


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Check out more from the Moncler Grenoble Fall 2024 campaign on the brand's Instagram and shop the collection on its website.

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