Since becoming CEO of Molson Coors last fall, I’ve thought a lot about the need to champion not just beer — a cultural staple of conviviality for thousands of years — but the occasions where beer has played a role in bringing people together.
And indeed, the beverage industry thinks in terms of “occasions,” but it’s obvious that we’re in the middle of something culturally and economically, broadly thought of as strain on Americans’ wallets mixed with what some have dubbed a “loneliness epidemic.”
