The Film Employees Federation of Kerala (FEFKA) has stated that Malayalam movies will not be screened on screens under PVR INOX until the multiplex player compensates for the loss suffered for not screening new releases following the rift between the Kerala Film Producers’ Association (KFPA) over content sharing.
A meeting of the federation held here on April 13 decided to step up the protest against the company after it refused to screen the new releases including Fahadh Faasil’s Aavesham, Vineeth Sreenivasan directorial Varshangalkku Shesham and Unni Mukundan’s Jai Ganesh. It had also stopped screening the previously released Malayalam films Premalu, Manjummal Boys, and Aadujeevitham.
B. Unnikrishnan, general secretary of FEFKA, told media persons that they will stage protests in front of the theatres owned by the exhibitor, if the issue is not resolved. “We have also sought the intervention of Chief Minister Pinarayi Vijayan in finding a solution against the unilateral position taken by the company not to screen Malayalam films.,” he said.