Molly-Mae Hague delighted fans last night when she announced the birth of her baby daughter with partner Tommy Fury - but now the waiting game begins for the tot's name.
The former Love Island star, 23, said love for her new baby "grows with each passing moment" in a post on Instagram after a week of silence, but did not reveal the name of her newborn, born on January 23.
However eagle-eyed fans have plenty of theories.
All Molly-Mae has said about the name in the past is that she chose it "years and years ago", and that she would be picking a "really, really unusual and a different name".
Some fans think they've cracked it, and the little girl will be called Halo.
The influencer has has been sharing little glimpses at her journey to becoming a first-time mum and even posted snaps of the nursery on her home's Instagram account.
Home interiors company Neo Home also shared a snap of a nursery they designed, which included a lit-up 'Halo' sign placed above a white crib.
Many fans believe the room belongs to Molly-Mae as she's a big fan of minimalism and white interior decorations in her home.
"U have literally given away the name," one user said while another added: "molly maes 100% and i actually love the name."
Another posted: "molly mae’s baby room? Halo gunna be her name?" along with side-eye emojis.
A few were doubtful and pointed out that the floor and clothing shown in the snaps are different from Molly-Mae's pictures.
Others think Tommy and Molly's baby may be named after a famous Disney character- Bambi.
Taking to TikTok, one fan wrote: "I know the name. Somebody I know who is close to Molly's manager's family or something knows the name. It's Bambi."
While a second added: "It's Bambi apparently."
There's also been a theory among fans that the baby would be called Nephele and only days ago it was noticed that an Instagram account has been set up with the potential name, leading some fans to suspect it's an account for the couple's daughter.
The theory about the name - which has been circulating for some time - relates to Molly-Mae having used cloud emojis in various posts on Instagram during the pregnancy.
The name Nephele references a woman in Greek mythology who was formed from a cloud. Some fans have suggested that Molly-Mae's use of the cloud emoji is a sign of this.
Some fans have also suggested that the end of the name may resemble 'Ellie' when pronounced, which is similar to the name of Molly-Mae's elephant teddy, Ellie-Belly.
Molly-Mae nor Tommy however are following the account, which is private and has 36 followers. Some people have instead suggested it's been set up by a fan of the couple.
Molly-Mae previously appeared to dispel speculation that the name chosen for her baby would be related to clouds. She posted a video on TikTok in which she addressed it.
She lip-synced to audio that said: "Hmm… funny. But not funny ha-ha, funny weird." She wrote: "When people think they've cracked your baby name because you overuse an emoji". She shared a cloud emoji in the caption and said: "I just think it's cute".