Molly-Mae Hague was forced to hide that she was three months pregnant when she took part in a stunning photoshoot.
The former Love Island star revealed the news to fans on Friday evening by uploading a compilation of the shoot to Tiktok with the caption: "An interesting challenge for my oversharing self."
Some users believe they spotted it at the time with one commenting: "I saw the clip in the first dress & instantly knew. you were already glowing!"
Tell-tale signs and vital little clues may have given the game away to some eagle-eyed fans weeks before.
Another said: "this was the shoot I was talking about wen I thought she could be pregnant!"
And another tagged a friend in and wrote: "u were right she was prego in this photoshoot."
One user wrote: "You going to be doing a maternity range??? Maternity clothes are dreadful and need something stylish!"
Tiktok user Jesse commented: "Now that is called a woman. you are beautiful."
The Love Island star told the world that she is expecting her first child with boyfriend Tommy Fury in a sweet video posted on Instagram and captioned the announcement post: "I can’t wait for the adventures that we haven’t even dreamed of yet.”
In the black and white clip, Tommy is then seen kissing Molly-Mae's burgeoning baby bump, which reveals the 23-year-old is seemingly a few weeks into her pregnancy.
This has led to some speculation as to how she has successfully hidden the incredible news from the public with no due date given.
But some fans are coming forward to say they secretly knew - and there have been little indicators for a while.
In her recent YouTube video, she said that she is not feeling herself right now.
Molly-Mae detailed her image struggles in her mid-September upload, titled 'Come To Switzerland With Us' after she and Tommy headed off Zurich accompanied by her sister Zoe and her fiancé Danny.
In the video, she opened up about some problems she was facing.
She said she was suffering from nosebleeds, something mums-to-be are known to complain about in pregnancy because of hormonal changes.
Usually full-of-life Molly-Mae also told fans she was exhausted after walking around chocolate factory for just 30 minutes.
The star then went on to tell viewers that she didn't feel her skin was at its best at the moment, and she felt some recent weight gain, as she said on Instagram.
The sober PrettyLittleThing Creative Director held her hands up to eating unhealthily - something that is very unlike her.
She also got tongues wagging by wearing some baggy clothes.
"I had to put some makeup on because my skin is not good at the minute. At the minute I just feel a little bit more comfortable with makeup on, which for me is different because I normally just never ever wear makeup," Molly explained on YouTube.
Responding to a fan who asked if she had undergone a breast augmentation on Instagram, she responded: "I have gained weight guys, that is why my boobs have got bigger to be perfectly honest with you.
"I'm also really upset that you guys would think I would try to do things sneakily and not say anything.
"If I had a boob job, you guys would definitely know about it but no I have not."
She also wrote in her memoir, Becoming Molly-Mae, that she avoids drinking alcohol after her mother turned to alcohol to cope with the pain of a marriage break-up.
The Love Island stars are expecting their first child together, three years after falling head over heels for one another on the ITV dating show
Molly-Mae previously addressed her concerns about becoming a mother amid her endometriosis diagnosis.
The mum-to-be has documented her battle with the diagnosis on her Instagram and YouTube channel for well over a year now after doctors told her that women suffering with the long-term condition can sometimes struggle to conceive.
