Molly-Mae Hague was hit with more complaints after detailing her “overwhelming” workload in a backstage documentary for PrettyLittleThing.
The influencer recently launched a collection with the fast fashion brand where she earns a reported six-figure salary as Creative Director.
In a ten minute documentary uploaded to YouTube on Monday, the social media star detailed the work behind the scenes in creating the collection which launched at a London fashion show last month.
The video captured a tense meeting where PLT’s Marketing Director Nicki Capstick dishes out a list of tasks for the star to complete as soon as possible.
As Creative Director, the TV star must come up with a list of venue suggestions, potential DJs, a performer, drinks list any appetisers and food.
The former Love Island star then told the cameras: “I definitely feel slightly overwhelmed about how much there is to get organising and to get on with.”
Some viewers claimed it was an attempt to stage her “hard work”, alluding to the row sparked by the star’s comment where she said everyone has the same 24 hours in a day.
Among the comments, one said: “No one that values real fashion and creativity would support this. It's an awful attempt at staging Molly Mae’s “hard work" and it's insulting to people that are smart enough to see straight through this.”
Another claimed: “Sorry but that was the fakest attempt at staging a meeting trying to make out everything is "all on Molly" and she has so much to do. I doubt very much that half of those tasks would sit under a creative director's remit let alone be 100% decided by her with no input from the rest of the team”.
However, others backed the successful star whose show unveiling her latest collection was targeted by protesters earlier this year.
Leading the support, one fan said: “Molly-Mae is my absolute idol, obsessed is an understatement.”
Another added: “I genuinely don’t understand the hate Molly Mae is getting like, if you ain’t got nothing positive to say just don’t say anything.”
Speaking to the Standard last month, the former Love Island star said she had come to terms with the fact that her millions of followers are not always going to be happy.
She said: “Obviously with six million followers, it’s not possible to keep everybody happy”.
The star previously sparked a controversy after appearing on a podcast in which she said she had “worked my absolute a**e off to get where I am now” and “everyone has the same 24 hours”.
She later apologised and she said the remarks were not made with “malice or ill intent”.
“I wanted to come back online today as normal but I feel like before I do I just wanted to say this... When I say or post anything online, it is never with malice or ill intent,” she said at the time.
“I completely appreciate that things can affect different people in different ways however I just want to stress that I would never intend to hurt or upset anyone by anything that I say or do.
“I apologise to the people that have been affected negatively or misunderstood the meaning of what I said in the podcast, the intentions of the podcast were only ever to tell my story and inspire from my own experience. Love to you all, always x.”
